How to Build your Brands using Pinterest | Make Money Online by Pinterest
Now that you have all of the parts, it's good to implement them together to establish a strategy that you can implement one step at a time to grow your audience and impact.
Step 1: Establish Your Personal Brand
Building your brand is the first step. This implies you must first determine "who you are" as a company before tackling Pinterest. This is something you should think about before you start using any social networking platform. Make sure you have a clear 'mission statement' that connects all of your various goods, blog entries, and activities.
This should then be reflected in a logo that is integrated into your website design. Make sure your website follows the same design language as the rest of your branding, and then use the same colour scheme and logo across all of the social networking platforms you join.
This consistency will guarantee that each encounter with a consumer raises your brand's exposure and aids in the development of your authority. This can also make you look more professional because you will keep the same design sensibility throughout all of your projects, rather than appearing to lack a plan.
When it comes to social media marketing, most organisations' slogan is to "be everywhere," and consistency is crucial. Make sure your Pinterest account is a business account and use the code Pinterest provides to link it to your website. Make sure your Pinterest account is a business account and use the code Pinterest provides to link it to your website.
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Step 2 : Link Connect Your Account
Now is the time to conduct some preparation work to ensure that your work flow is as smooth as possible and to make it easier for you to post new material to your Pinterest boards and share users between your accounts. Make sure to include a link to your Pinterest page on your homepage, and consider including a widget in your sidebar so that visitors can easily navigate to Pinterest.
Similarly, make sure you tweet about your Pinterest page and pin your Instagram photos to Pinterest. You can save a lot of time by using IFTTT to set up some of these relationships. You should also download the Instagram mobile app and the Instagram Chrome extension, which will make it easier for you to keep posting fresh material.
Meanwhile, you may use Shareaholic to add social sharing buttons to your website, allowing others to share your material. This is also a good moment to integrate rich article pins with your website so that any pins that are shared from your site will have titles and content.
Step 3 : Provide Value
The most crucial element of your Pinterest marketing plan now begins: delivering value. Make sure you're uploading material to Pinterest on a regular basis and that your boards have some sort of "angle" that will appeal to your target audience. Inspirational photos, stunning photographs, or suggestions and thoughts are all possibilities. In any case, your board should have a function and be beneficial to your followers.
It should be so useful that it can function as its own 'product,' attracting visitors on its own. You'll only connect your photographs to things you're selling or try to persuade folks to sign up for your mailing list on rare occasions. Make sure to pick your tags carefully so that others can locate your pins and leave comments beneath them to offer context.
Good titles may also be quite beneficial. If you're still stumped, spend some time going through the boards we suggested for inspiration. You should also constantly add high-quality material to your website that people may share via Pinterest. Use analytics to identify which material is the most popular, and be sure to include eye-catching photos that will encourage people to pin and repin.
You should also spend time connecting with the community and creating connections, which includes repinning other users' material, leaving comments, and sending messages to your followers. This will assist you in developing a stronger relationship with those users.
Step 4: Monetize
Although monetization should be the final phase, it is nevertheless critical. Adding your own items or mentioning your services in the text underneath your posts is the best way to monetize your Pinterest account. The new 'Buy Now' button on Pinterest allows you to sell things directly, much like an e-commerce store.
Otherwise, utilise the 'Rich Product' pins to keep your viewers informed about what you have in stock, how much it costs, and where they can purchase it. More important than these direct transactions, though, is to grow your audience and acquire their confidence so that you can send them to your website when they're shopping for similar services and goods. Don't become irritated and push them away since this is when social media is most effective!
Final Conclusion
That's it: all you need to know to start successfully on Pinterest! The most significant learning, however, will take place 'on the job,' as you go through the process of uploading material and using the tool. When you initially join up, it may appear to be a difficult platform to navigate, but once you do, you'll find your footing and have a lot of fun.
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